Creating a sweet experience.
What we did
Brand Strategy
Art Direction
Web Design
Web Development
Launched in February 2021
area51cupcakes.comSmallcakes of Naperville is a local cupcakery franchise that’s baking something great. They’re moving an impressive volume of the sweet treats by Smallcakes and by industry standards. This self-rising start-up partnered with us to update the look and feel of their website to something a little sweeter.
The challenge
To digitally recreate the magic of an in-person cupcake ordering experience; endearing people to the product as well as the brand.
The solution
The use of mouth-watering photography, kinetic typography, and clean design helps to elevate the web experience.
Extending The Brand
In updating the website for Smallcakes of Naperville, we kept the larger franchise front of mind. The hope was to give the site a unique visual style while keeping it reminiscent of the Smallcakes brand family. By doing so, we tastefully elevate the visual experience and modernize how cupcake enthusiasts interact with the website.
Kneading together a secondary palette and texture helped to add new depth to the existing brand. We also sprinkled in some really sweet pattern to modernize the look and feel of the website at large.
Typography
A strong color palette
Patterns
The website needed to mirror the in-store experience.
Beyond just looking good enough to eat, the new site needed to rise to any occasion! Guiding the user through a custom ordering process was paramount to help mirror the in-store experience. To that end, several strategies were mixed to make ordering simple and create a branded journey that’s better than ever!
Cupcakes are on the way.
The final and crucial step of picking your pastries was considered with extra care. Free of the flare that defines the product, the Order Ahead process needed to be a guided journey in and of itself. With buttery-smooth navigation, crisp iconography, and clear ordering options, we’re able to help more people get a taste of Smallcakes!
Ordering Process
The final and crucial step of picking your pastries was considered with extra care. Free of the flare that defines the product, the Order Ahead process needed to be a guided journey in and of itself. With buttery-smooth navigation, crisp iconography, and clear ordering options, we’re able to help more people get a taste of Smallcakes!
